SYMBOLISM ANALYSIS USING SEMIOTIC APPROACH IN MALAYSIAN ANIMATED FILM

This study examines the symbolism in first anthropomorphic Malaysian animated film, Seefood. It aims to analyse of animal characters as a visual metaphor film. paper is based on research using Semiotic Saussure Theory analysing data. records that cultural factors and knowledge myths, beliefs social differences key aspects application can be applied into new media, especially field animation. makes character easier attract attention audience due existence understanding coherence representations are synonymous audience.